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The Need for Business Technology Strategy
Business IQ Framework
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Business-Technology Leadership

The IAM Company focuses on the creation of information required by business leaders (within corporations and community based organizations) to make good decisions. Based on aggregated data and information created by applications, this "Information Quotient" (IQ) is assimilated to support the business in the context required and per business process/function/role is presented when and where it is needed.

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The Situation

Much has been said about the value/advantages of IT to a business with regard to the costs over the last decade. Clearly an exorbitant percentage of corporate budgets was spent on IT-based initiatives. Though corporations were addressing legitimate business challenges, many of these initiatives either failed or simply did not provide the advantages (competitive, operational, etc.) that substantiated their appropriation. The needs were represented and the solutions were well conceived. However the compromise was in understanding the business challenge and the technology solution from a "business and technology" perspective. It required understanding the costs and benefits of each significant effort as well as monitoring the return on the investments. This is “the need for Business-Technology Strategy”.


The Challenge

There is significant value and competitive advantages to businesses through the use of IT. However, simply having IT platforms/resources only creates an asset/liability (based upon perspective)…that does not create value. Value is created when assets are aligned/conformed to business processes, they provide analytics and information to support roles within the business process, and they have a deliberate and productive impact to the information ecosystem. Understanding that everything must fit together was the impetus for the IQ Framework which is really an unsophisticated model of a pragmatic approach to mitigating complex business challenges.